The Metropolitan Life tower looms over the Shake Shack. (RJ Mickelson/amNY)
By Lana Bortolot
Special to amNewYork
The toy industry may have largely vanished from the neighborhood, but there’s still plenty of play going on in the Flatiron District.
Boasting some of the city’s most renowned restaurants and iconic architecture, and anchored by two neighborhood parks, Flatiron is shedding its wallflower reputation and becoming a downtown neighborhood of choice.
“We’re seeing a resurgence of blocks that were desolate after 6 p.m. now with new restaurants and different ground uses coming on line,” says Jennifer Brown, executive director of the Flatiron/23rd Street Partnership, the area’s two-year-old business improvement district. “Everyone in the neighborhood is excited about the growth and that people are making it their home. It’s a really relevant neighborhood with a lot of access.”
The restoration of Madison Square Park, ringed by stately architecture, set the gears in motion here, and the improvements keep coming. The area has been spruced up with trees and other plantings, and a new pedestrian plaza around the Flatiron Building may eventually include a concession stand, and a flower or holiday market.
The BID’s social services program has addressed the quality of life issues that plagued the area for years with a dedicated Clean Streets and Public Safety program.
A mix of upscale national brands and independent businesses line the retail corridors of Broadway and Fifth, many of which cater to the home-design market. And now, a number of luxury condo conversions will ensure that those businesses thrive as Flatiron becomes a full-out residential neighborhood.
Though residents welcome the changes, there are concerns about the neighborhood losing its character and becoming another shopping mall or Meatpacking District. Community Board member Jennifer Kozel, herself a Flatiron resident since 1999, says that while most of the changes are good, others are “problematic.”
“As the neighborhood becomes more residential, there are more amenities and that’s very exciting if you live here,” she said. “But as some of the buildings are converted to other things, you whittle away at a district. Those changes can be rough because you change the nature of the neighborhood.”
The influx of residents into a traditional manufacturing district also creates a need for elementary schools, which Flatiron lacks. And as the area becomes more popular with young families, quality of life economics—especially in current conditions—will become more of a factor in deciding who can afford living here.
“It used to be that when you moved in, you could get a big space for cheap and that would compensate for having to send your child to a private school,” Kozel said.
Still, Halstead Property executive vice president Barbara Licalzi, who has lived in Flatiron since 1993, says there’s no lack of interest in the neighborhood.
“The saving grace of Flatiron is that we don’t have a lot of inventory and that’s what keeps it desirable and active.”
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